Terence Crudo needed to transform a scattered digital presence into a solid, coherent brand ecosystem prepared for growth.
At Cupperlab, we approached this project from a 360º perspective, combining rebranding, ecommerce, automation, strategic content, paid media, and operational optimization. The result was a more robust digital structure, an improved brand experience, and a real foundation for scaling sales and recurrence. In this success story, we show you the starting point, the strategy applied, and the results achieved.
terencecrudo.com
Strategy
Automation
Growth
Terence Crudo started with a powerful brand vision, but with a still scattered digital structure. The challenge was to convert that potential into a solid, coherent ecosystem prepared for growth, integrating identity, ecommerce, acquisition, automation, and content.
Transform a niche brand into an automated digital ecosystem. Cupperlab took on the challenge of redesigning the complete identity and building the sales machinery from scratch.
Modern and solid visual identity, aligned with the ancestral vision but adapted to a modern audience.
Implementation of store and HubSpot for centralized customer management and sales automation.
Blogs, ebooks, and products to nurture qualified leads and build authority in the natural medicine sector.
High-performance campaigns with agile CAC optimization, achieving <$50K COP in paid media and <$20K COP blended.
Financial, logistics, and organizational structure optimization to scale without fracturing.
Mixed revenue model and strategic partnership proposal to align long-term incentives.
As part of the content strategy, Cupperlab produced high-value educational assets:
Ebook: ‘Ayurveda for Beginners’
Visual guide: ‘Medicinal Herbs’
Educational resource: ‘Basic Iridology’
Practical material: ‘7-Day Natural Detox’
“Cupperlab didn’t just help us have a website, they transformed our entire operation. We went from being a personal project to a structured company with the capacity to scale regionally.”
— Ernesto Ospina Duque, Personal Brand & Ancestral Origin
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